Content marketing
Blogging is my passion. It’s one of the easiest, most public ways to engage with your audience. But the magic of blogging doesn’t happen in the content — it’s in the comments. If you want your blog to be more than static information on a page, you need a writer who understands what will connect with your audience and drive them to engage with you, both on your blog and in social media. That’s what transforms your blog from a passive website to a powerful marketing tool for your business.
For a free custom recommendation for starting or sprucing up your blog, fill out my short blogging questionnaire!
Social media is essential for nearly every business today. It’s the best way to engage with your customers, tap into your industry, and connect with influencers and partners who can grow your business. For many business owners, it’s also one of the most confusing and overwhelming types of marketing, and it’s difficult — if not impossible — to know what’s working and what isn’t. I can help. I’m deeply passionate about social media and its power to build conversation, and I’d love to manage your accounts and help you grow your audience.
Email newsletters are like a direct line from your business to your customer’s wallet. Sort of. At the very least, they’re a great way to get your message straight into the inboxes of your target audience. Getting your message read is a different matter — which is where a good writer comes in. But even if people do read your newsletter, it won’t have much effect unless you’ve got the right kind of people on your list. Which brings up…
Custom content is a publication or written product, either digital or print, that you offer to customers. Many businesses offer a small free digital product as a bribe to convince people to subscribe to an email list, which can help you build your list and fill it with the right subscribers. (And you thought bribes were only for two year olds.) Depending on your business, you may also need brochures, press releases, app content, ebooks or articles.
Not sure what kind of content marketing you need? How about a content marketing consultation? I offer free 15-minute consultations as well as longer paid consultations. This is a great way to figure out the best way for you to invest in content marketing! Email me to schedule a consultation right now.
Copywriting
Static site copy is the writing on your static web pages, like your home page, your about page and your product descriptions. On most sites, this is really, really boring. So please, don’t be like most sites. This is your calling card to a global audience. Make it a good story!
Case studies tell stories of the awesome things you do for customers or clients. If you offer something that makes a real difference in people’s lives, or if you just have a great customer story to tell, then a case study or two could add a personal touch to your marketing toolbox.
Rates
My rates depend on the scope, time frame, and topic of your project. If your business needs one of these services, contact me for more information!