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7 Reasons Why an April Fool’s Day Prank Is Great for Marketing

7 Reasons Why an April Fool’s Day Prank Is Great for Marketing

Every year on April Fool’s Day, the marketing world goes wild. Big brands from Google to  Frito-Lay jump on the bandwagon, launching imaginary new products and announcing new corporate missions in an effort to outdo each other with the best prank of the season. But...